She is founder and creative director at Light Follows Behaviour, lighting design studio with the aim to design with people and for people. Awarded a PhD in 2006 at the University of Architecture in Turin with the thesis: Technology and Innovation for Architecture and Industrial Design concentrated on urban lighting, Elettra has a background as architect. She has focused her attention on light and worked as lighting designer consultant on masterplan, exterior and public realm lighting.
She has been teaching at the University of Rome, Milan and Turin and she is currently visiting professor at Rhode Island School of Art and Design, Providence, USA. She is also co-founder of the Social Light Movement (SLM) with aim to bring lighting to less affluent communities.
She has been appointed with a visiting fellowship for two years at the London School of Economics at the Sociology Department to help Configuring Light Research group to develop the project Urban Lightscapes/Social Nightscapes, a project on how to integrate social research in lighting design. Lives and works in London, UK.
Light Follows Behaviour is an independent lighting design practice with a strong background in architecture and design. They translate architecture into light . Their approach is based on the use of light to engage, to requalify, to surprise, to stimulate social interaction, to enhance and complement architecture, constantly looking at social, cultural and local dynamics.
They have great and solid experience in the lighting field, from international large scale masterplan and development to small scale projects. Every project and every Client are special to them, regardless the size and the importance of it. They match creativity and pragmatism, but at the same time they like to push the boundary and take on the responsibility of the challenge to deliver a unique lighting experience. They love light and they love people. And they are enjoying working with different individuals, with different cultural backgrounds.
They distilled their many years of experience in the field and condensed it in one approach: Our Light Follows Behaviour.